Find your competitive advantage
Give customers more reasons
to choose you.
Discover how your business compares and where a stronger offer, better experience, or greater visibility could make a difference.
Free Website Insights
See where you stand.
Start with your website to explore your competitive position.
- Competitive positioning
- Customer experience
- Search visibility
1,000+
Keywords Ranked in the Top 5
20X
Revenue Growth
What good digital growth looks like.
Three things to look for before investing more in marketing.
01 Offer
Build a stronger signal.
Align product selection, pricing, and customer experience to create a clearer offer.
- Selection
- What customers want
- Pricing
- A competitive offer
- Experience
- Easier buying journey
02 Choice
Stand out for a reason.
Turn what makes your business different into a clear reason for customers to choose you.
03 Outcome
Connect attention to results.
Track how a stronger business supports search visibility, qualified leads, conversions, and revenue.
- Rankings
- Visibility where demand exists
- Qualified leads
- Interest from relevant customers
- Conversions
- More visitors taking action
- Revenue
- Commercial impact
What real SEO looks like
Proof, not promises.
Four years of growth for one client.
8.6K
Ranking keywords
58.6K
Estimated organic traffic
87%
Nonbranded traffic share
| Period | Approximate ranking keywords |
|---|---|
| Jan 2022 | 3,500 |
| Feb 2022 | 4,000 |
| Mar 2022 | 4,100 |
| Apr 2022 | 4,300 |
| Apr 2022 | 4,400 |
| May 2022 | 4,000 |
| Jun 2022 | 4,000 |
| Jul 2022 | 4,300 |
| Aug 2022 | 4,600 |
| Sep 2022 | 4,600 |
| Sep 2022 | 4,500 |
| Oct 2022 | 4,300 |
| Nov 2022 | 4,300 |
| Dec 2022 | 5,600 |
| Jan 2023 | 5,300 |
| Feb 2023 | 5,800 |
| Feb 2023 | 6,000 |
| Mar 2023 | 6,100 |
| Apr 2023 | 6,300 |
| May 2023 | 7,000 |
| Jun 2023 | 8,000 |
| Jul 2023 | 4,800 |
| Aug 2023 | 4,800 |
| Aug 2023 | 5,700 |
| Sep 2023 | 5,700 |
| Oct 2023 | 5,900 |
| Nov 2023 | 7,300 |
| Dec 2023 | 8,500 |
| Jan 2024 | 8,700 |
| Jan 2024 | 9,800 |
| Feb 2024 | 10,200 |
| Mar 2024 | 11,100 |
| Apr 2024 | 10,600 |
| May 2024 | 7,600 |
| Jun 2024 | 7,200 |
| Jun 2024 | 7,300 |
| Jul 2024 | 8,300 |
| Aug 2024 | 9,200 |
| Sep 2024 | 8,500 |
| Oct 2024 | 8,900 |
| Nov 2024 | 8,900 |
| Dec 2024 | 8,900 |
| Dec 2024 | 8,800 |
| Jan 2025 | 9,000 |
| Feb 2025 | 8,400 |
| Mar 2025 | 6,300 |
| Apr 2025 | 6,100 |
| May 2025 | 6,100 |
| May 2025 | 7,100 |
| Jun 2025 | 8,700 |
| Jul 2025 | 8,800 |
| Aug 2025 | 8,100 |
| Sep 2025 | 7,500 |
| Oct 2025 | 8,800 |
| Oct 2025 | 9,200 |
| Nov 2025 | 8,400 |
| Dec 2025 | 8,300 |
| Jan 2026 | 8,500 |
Business foundations
The starting point in early 2022, with four years of search growth ahead.
Search visibility
Track how the business appeared across more organic search queries over time.
Customer discovery
See how much estimated organic traffic came from searches beyond the company name.
Chart redrawn from the Semrush organic keyword trend report for a luxury ecommerce retailer, 2022 to 2026. Monthly values are approximate. Traffic figures are estimates. Figures shown during the sweep are scaled approximations.
Search visibility
Visibility where customers are searching.
Selected organic rankings across brand and product searches with meaningful demand.
| Search category | Position | Est. monthly searches |
|---|---|---|
| 1 | 12,100 | |
| 2 | 135,000 | |
| 2 | 27,100 | |
| 2 | 33,100 | |
| 5 | 22,200 |
Organic search position
Primary product category
#1
12,100Est. monthly searches
Keyword difficulty
HardSelected organic ranking
01 / 05
Data via Semrush. Selected rankings. Search terms anonymized.
Result
More visibility. A bigger business.
Over four years, organic traffic nearly quadrupled and revenue reached 20 times its starting level.
One client · Four year comparison
Explore the case studyFinal results
~4×
Organic traffic
Approximately 300% growth
20×
Revenue
Times the starting level
Each metric is relative to its own starting level.
Traffic rounded from a measured 270% increase.
Endpoint comparison on a shared zero to twenty times scale. Organic traffic ended at approximately four times its starting level, rounded from a measured 270 percent increase. Revenue ended at twenty times its starting level. Each metric is relative to its own starting level.
- Stronger product selection.
- Faster inventory launches.
- A better shopping experience.