Insights
What four years of 20X growth actually taught us
Essays by John Lim, written from the work — not the agency playbook.
Why we crawl competitor catalogs before touching your ads
Most unprofitable ad accounts share a root cause that isn't in the ad account. Where we look first, and what the data decides.
The answer wasn't more SEO. It was a better business.
Four years of e-commerce growth taught me that rankings follow business strength. What I stopped buying from agencies, and what I fixed instead.